What is email automation and what are its benefits?

Email marketing is one of the most effective ways that businesses such as yours can communicate with clients and prospects. However, if you’re spending hours crafting emails for every customer or sending generic email blasts, then you may not efficiently and effectively achieve the results you want.

Should employers monitor remote employees?

With remote work becoming the new normal for many businesses, employers can’t help but worry about how much work their employees are getting done. One way to determine this is by monitoring employees online. However, this practice can raise privacy concerns.

5 Handy tips for optimizing website images

Did you know that images not only make your website more attractive and engaging to customers, but they’re also important for your site’s SEO? If optimized correctly, images can improve your site’s page loading speed and search engine ranking. Here are some tips for optimizing website images.

7 Types of video content to boost your marketing campaigns

More and more businesses are using video marketing to achieve their marketing goals. In fact, the Content Marketing Institute said that video will be the top investment for marketers in 2022. If you too are interested in creating effective videos, you first need to know the different types of video content that will help you connect and build deeper relationships with your target audience.

New features and functions in MS Excel 2021 for Windows

Businesses use Microsoft Excel to record sales, manage finances, and track inventory levels, among other activities. The new version of Microsoft Excel for Windows offers some great new features and functions that will make your life easier.
Features exclusive to Excel 2021 for Microsoft 365
The following new features are available for Excel for Microsoft 365, but not its long-term servicing channel (LTSC) version, which was formerly known as the "perpetual license" version.

How to secure customer data collection

Modern businesses rely on customer data to improve their services and outperform their competitors. In a report by Deloitte and Touche, companies that use customer data to make decisions increased their profits by 60%. Unfortunately, data collection is now more difficult due to stricter privacy laws resulting from the rising number of security breaches.